Creative made for the world outside.
Creative
world
Outside.
One Sixteen Studios is an independent creative studio specializing in out-of-home media.
One Sixteen Studios is an independent creative studio specializing in out-of-home media.
MADE FOR THE
What we do
A new idea.
A new format.
A bit of both.
Some projects start with a goal and a few brand assets. Others arrive as an existing campaign. I can help shape the idea, make the work, or adapt what’s already there. Show me what you’ve got.
01
Creative Direction
Find the way in.
Figuring out what the work should say, how it should look, and where people will see it. Starting with your goal, your brand, and anything you’ve got on hand.
Concept development, headlines, calls to action, visual references, and creative recommendations for billboards, digital displays, and other outdoor formats.
02
Campaign Design
Make it feel like you.
Typography, imagery, color, and composition that bring your brand into the campaign. Working with your existing identity to create layouts that feel like you and fit the placement.
Art direction, asset selection, graphic design, and campaign layouts. Sourcing can be included when the brief needs it.
03
Motion & Campaigns
Give the idea some movement.
A change of pace, a well-timed reveal, or a story that unfolds across several screens. Motion shaped around the idea and the time people have to take it in.
Animation, editing, and sequencing – for a single placement or a cohesive campaign.
04
Production & Adaptation
Make it work out there.
Taking new or existing creative through the details that make it ready for the world outside: formats, layouts, specs, and finished files.
Placement-specific adaptations, technical checks, export preparation, and file delivery coordination.
WORK
THINK AGAIN.
Bringing Tanzania into the everyday rush of New York and Los Angeles.
Wildlife and landscapes brought into the city through imagery and motion, with each composition built for the screen it would appear on.
October–November 2026
Explore the project ↗Approach
A good idea. Out in the real world.
A strong visual, a sense of movement, and something interesting to say. That’s where the creative starts, with the details of design and production bringing it to life.
Studio
Independent
by design.
I’m Alex Brannan, a New York–based creative director and designer. At One Sixteen Studios, you'll work directly with me – from the first conversation through design, production, and vendor delivery.
I spent seven years at New Tradition working across branding, marketing, and creative, following earlier experience in out-of-home media planning. That background shapes how I develop ideas and carry them through unusual formats, production requirements, and vendor delivery.
A few practical questions.
can you work with a campaign we already have?
can you work with a campaign we already have?
Yes! An existing campaign can definitely be the starting point. We can adapt it for a new format, add motion, or explore a different approach for the outdoor environment, depending on the scope.
do I need a finished brief?
do I need a finished brief?
Nope! A clear goal and some context are a useful start. Share the brand materials, past work, and placement information you have. We can work out what’s missing as we shape the scope.
why work with an outdoor specialist?
why work with an outdoor specialist?
Because the setting changes the creative. Scale, viewing distance, screen shape, and timing all affect what works. Those decisions belong in the creative conversation, alongside the message and the design.
Let’s talk shop.
Tell me what you’re working on and what you have in mind. Your note comes straight to me.
Creative made for the world outside.
Creative
world
Outside.
One Sixteen Studios is an independent creative studio specializing in out-of-home media.
MADE FOR THE
What we do
A new idea.
A new format.
A bit of both.
Some projects start with a goal and a few brand assets. Others arrive as an existing campaign. I can help shape the idea, make the work, or adapt what’s already there. Show me what you’ve got.
01
Creative Direction
Find the way in.
Figuring out what the work should say, how it should look, and where people will see it. Starting with your goal, your brand, and anything you’ve got on hand.
Concept development, headlines, calls to action, visual references, and creative recommendations for billboards, digital displays, and other outdoor formats.
02
Campaign Design
Make it feel like you.
Typography, imagery, color, and composition that bring your brand into the campaign. Working with your existing identity to create layouts that feel like you and fit the placement.
Art direction, asset selection, graphic design, and campaign layouts. Sourcing can be included when the brief needs it.
03
Motion & Campaigns
Give the idea some movement.
A change of pace, a well-timed reveal, or a story that unfolds across several screens. Motion shaped around the idea and the time people have to take it in.
Animation, editing, and sequencing – for a single placement or a cohesive campaign.
04
Production & Adaptation
Make it work out there.
Taking new or existing creative through the details that make it ready for the world outside: formats, layouts, specs, and finished files.
Placement-specific adaptations, technical checks, export preparation, and file delivery coordination.
WORK
THINK AGAIN.
Bringing Tanzania into the everyday rush of New York and Los Angeles.
Wildlife and landscapes brought into the city through imagery and motion, with each composition built for the screen it would appear on.
October–November 2026
Explore the project ↗Approach
A good idea.
Out in the real world.
A strong visual, a sense of movement, and something interesting to say. That’s where the creative starts, with the details of design and production bringing it to life.
Studio
Independent
by design.
I’m Alex Brannan, a New York–based creative director and designer. At One Sixteen Studios, you'll work directly with me – from the first conversation through design, production, and vendor delivery.
I spent seven years at New Tradition working across branding, marketing, and creative, following earlier experience in out-of-home media planning. That background shapes how I develop ideas and carry them through unusual formats, production requirements, and vendor delivery.
A few practical questions.
can you work with a campaign we already have?
can you work with a campaign we already have?
Yes! An existing campaign can definitely be the starting point. We can adapt it for a new format, add motion, or explore a different approach for the outdoor environment, depending on the scope.
do I need a finished brief?
do I need a finished brief?
Nope! A clear goal and some context are a useful start. Share the brand materials, past work, and placement information you have. We can work out what’s missing as we shape the scope.
why work with an outdoor specialist?
why work with an outdoor specialist?
Because the setting changes the creative. Scale, viewing distance, screen shape, and timing all affect what works. Those decisions belong in the creative conversation, alongside the message and the design.
Let’s talk shop.
Tell me what you’re working on and what you have in mind. Your note comes straight to me.