October–November 2026
Tanzania.THINK AGAIN.
An invitation to see Tanzania differently.
From the Serengeti to the coast of Zanzibar, this campaign brought Tanzania's wildlife, landscapes, and culture into New York and Los Angeles.
Creative DirectionCampaign DesignMotion & CampaignsProduction & Adaptation
Creative Direction
A reason to look again.
“Think Again” invited people to see more of Tanzania — beyond the safari imagery they might already know.
I built a shared look for the campaign, with individual creatives focused on Tanzania’s destinations, wildlife, and culture.
New York & Los Angeles
One campaign. Many different screens.
The creative had to work across very different screens, from multi-screen displays in New York to archways, marquees, and panoramic formats in Los Angeles. I adapted the layouts and motion for each placement and prepared the final files for delivery.
